Our Client
Our client for this project was Turnerboone, one of the leading commercial furniture dealers in the Southeastern United States and a strategic partner of Haworth.
With over 20 years of experience delivering workspace, healthcare, and education environments, Turnerboone goes beyond simply supplying products. Their focus lies in creating thoughtful, user-centric experiences that enhance how people interact with space.
Benefits of Real-time Rendering
Project Description
While preparing for an important proposal, Turnerboone’s marketing team required a more compelling visual solution to present their workstation and private office concepts.
The objective was not only to showcase the products, but also to clearly demonstrate how they function and to compare different configurations in a way that supports cost-efficient decision-making.
For this project, Nesso was commissioned to deliver:
Workstations
- A Typical setup, presented in two variations:
Height-adjustable desks
Fixed-height desks. - An Alternate setup, featuring different storage solutions, also presented in both variations above
Private Offices.
- Three office layouts, each shown with:
Height-adjustable desks
Fixed-height desks
In addition, all final outputs needed to be fully compatible with Yulio, a 3D walkthrough and virtual reality platform.
In total, the project involved 10 variations. Turnerboone was open to either producing 10 individual animation videos or combining them into longer, consolidated clips. They were looking to Nesso for the most effective and cost-efficient solution.
Challenges
The project presented several technical and creative challenges:
1. Accuracy of hidden details
Certain components, such as the wire management system beneath the desks, were not visible in the original static assets. The animation required close-up camera movements underneath the desks to clearly reveal these elements.
Benefits of Real-time Rendering
2. Complex motion requirements
The animations needed to realistically simulate product functionality, including height-adjustable desks and cabinet doors opening and closing, all with precise hinge positioning and technical accuracy.
3. Managing transitions between options
Within the same scene, furniture elements had to smoothly fade or become transparent to highlight specific configurations without disrupting the visual flow.
Benefits of Real-time Rendering
4. Technical and brand consistency
Key features had to be highlighted in red in a subtle, natural way—without using directional arrows—while ensuring all material specifications (such as Chevron/Fence fabrics and Landmark laminate) were accurately represented.
5. Camera coordination
The storyboard required dynamic transitions between bird’s-eye views and eye-level perspectives, combined with 360-degree rotations to fully capture each workstation.
Our Solution
At Nesso, we position ourselves not just as an execution partner, but as a strategic consultant. This project was delivered through our structured 7-step workflow:
1. Input Optimisation
We prioritised the quality of incoming assets by conducting early-stage checks on mesh integrity and material accuracy. This ensured both visual realism and efficient performance throughout production.
2. Three-Stage Feedback Process
To maximise efficiency and minimise rendering waste, we implemented a clear review structure:
Grey Preview
Early validation of camera angles and motion in a raw format
Still Frame Review
High-quality still images to confirm lighting and material accuracy before full rendering
Refinement Rounds
Each video included up to three feedback rounds to ensure precision and full alignment with client expectations
3. Timeline Commitment
To mitigate schedule risks, the Nesso team proactively allocated additional working hours, including weekends, ensuring the project was delivered on time without compromising quality.
Results & Value
Benefits of Real-time Rendering
The final deliverables fully met the client’s expectations and delivered measurable value:
Stronger stakeholder persuasion
Clear visual comparisons between features made it easier for Turnerboone to communicate value and secure buy-in from clients and investors
Enhanced brand professionalism
Consistent use of typography and brand elements across all videos created a cohesive and trustworthy visual identity
Cost-efficient production approach
Instead of producing 10 separate videos, Nesso recommended combining multiple variations into unified clips using seamless transitions. This significantly reduced production costs while maintaining clarity and completeness of information
Contact us today to receive a free moodboard trial and a 20% discount voucher for your first project.
